Why Coconut Oil??

Coconut oil – a perfect gift of nature

Recently, one oil became very popular among people who study the influence of food on overall human health.

That is Virgin Coconut oil.

It became popular in the western world only during the last five years.

Coconut oil has so high nutritive value and healing properties that it should be used in every home. 

But because of the strong influence of political and pharmaceutical lobbies, this oil has not received appropriate recognition until just recently. 

Healing properties of coconut oil

Coconut oil is produced of copra – dried kernel of the coconut. 

The basic ingredient of coconut oil is lauric acid that has strong antiviral and antibacterial effects which protect us against many illnesses. 

The only other source of lauric acid is breast milk and it is known that breast milk builds the immune system of newly-born child so it is clear how important this substance really is.

The other ingredient of coconut oil is caprylic acid that encourages the growth of “good” bacteria, especially lactic acid bacteria.

Caprylic acid has beneficent effects on candida treatment. It also destroys parasites in our digestive tract. 

The advantages of coconut oil when compared to other oils are medium-chain fatty acids that are easily digested and absorbed in the human body without overloading our digestive system. 

These fatty acids are excellent for our health - they are directly transported to our liver where they are converted into energy. 

The energy we receive from coconut oil prolongs our feeling of fullness. That is why coconut oil is an excellent choice for those fighting with excess weight.

Coconut oil helps our body lower the bad cholesterol and enhances absorption of vitamins and minerals, such as calcium, magnesium and iron.

Regular consumption of coconut oil is beneficial for the health of our intestines; it reduces body weight and normalizes our metabolism. 

Professor Mary Enig – an international expert on lipid chemistry– has conducted numerous researches on coconut oil. 

Among other things, she discovered that coconut oil possesses not just antiviral and antibacterial, but anticancer effects as well. 

Coconut oil can be useful in treating:

• wounds and skin diseases
• arthritis and rheumatism
• bug bites
• hair loss
• gum diseases
• intestinal parasites
• digestive problems
• viral and bacterial infections
• fungal infections
• malignant diseases
• diabetes
• weak immunite system
• chronic fatigue
• migraines
• depression and anxiety
• weak concentration and memory
• Parkinson’s disease
• Alzheimer’s disease
• Crohn’s disease

Nurtures your skin and hair

Apart from having beneficent effects on internal organs, coconut oil is also used for massage and treatment of skin and hair.

Coconut oil feeds our skin, makes it softer and more elastic, prevents the formation of wrinkles and spots.

Used for massage, it has anti-inflammatory effect on limbs and joints. It helps cure gout, arthritis, rheumatism, pain and joint swelling.

Coconut oil enhances hair growth and regeneration. 

Women in tropic areas use coconut oil for hair care since early age. They rarely lose hair or go gray later in life.

Purchasing and using the coconut oil

It is the best to buy coconut oil in raw form (Virgin coconut oil) because that way you get the most benefits from its healing substances. 

You can also use it for cooking or frying because it has high resistance to temperatures - unlike other oils that drastically change their properties and become carcinogenic at higher temperatures. 

Coconut oil is in solid state at lower temperatures, but it becomes liquid at approximately 23 C. 

So do not be confused if you see coconut oil in a solid state. It is the same product.

When purchasing, ask for cold pressed coconut oil because it has all the mentioned benefits.

Avoid refined oil, which is significantly cheaper, since it is deprived of healing properties this valuable product has.

Recommended amounts are two to four spoons of cold pressed coconut oil every day. You can add it to your salad or green smoothy.

By Team "COCOS BEE" - Product From Wayanad Spice Village

CUSTOMER NEEDS

 WHAT EVERY ENTREPRENEUR SHOULD KNOW?

It's hard to run their own business without customers. They occupy an important place in the policy of each company, we devote much attention to them also contemporary marketing. Clients are a unique gift, and their needs are for an entrepreneur valuable tips about in which direction the company should follow. To be able to meet the needs of customers, you need to know them, and then find the best way to satisfy them. What customer needs appear most often? A lot of them, and modern marketing has long ordered them, highlighting the five major types of needs. The first form of the needs are the needs declared. In this case, customers define what they want. They are not always possible to meet the need, therefore, it becomes necessary to clarify them. And here comes another kind of needs, the real needs. Marketing also knows such a concept, as needs are not reported.

THE REAL NEEDS OF CUSTOMERS

A good example of this are the customers who decide to buy a car. Theoretically, their needs are clearly defined, because they know what they expect from their future car. What can rely on their case need not reported? It can be associated with individual seller who will advise, will present the most interesting offer, and above all provide professional support. Because customers always dream about something "extra", in marketing, there is also such a concept as the needs of enjoyable. In the case of the already mentioned need for such cars may be expressed desire to vehicle equipment with additional gadgets - useless, but to make driving easier and more enjoyable task. Also known are the needs of discrete, which usually rely on the fact that customers want to create a consumer-conscious purchasing. A good marketing strategy should take into account all of these needs. Certainly it will bring a lot of benefits to every entrepreneur and make that your customers will perceive the company as a friendly place for any consumer.