WHAT EVERY ENTREPRENEUR SHOULD KNOW?
It's hard to run their own business without customers. They occupy an important place in the policy of each company, we devote much attention to them also contemporary marketing. Clients are a unique gift, and their needs are for an entrepreneur valuable tips about in which direction the company should follow. To be able to meet the needs of customers, you need to know them, and then find the best way to satisfy them. What customer needs appear most often? A lot of them, and modern marketing has long ordered them, highlighting the five major types of needs. The first form of the needs are the needs declared. In this case, customers define what they want. They are not always possible to meet the need, therefore, it becomes necessary to clarify them. And here comes another kind of needs, the real needs. Marketing also knows such a concept, as needs are not reported.
THE REAL NEEDS OF CUSTOMERS
A good example of this are the customers who decide to buy a car. Theoretically, their needs are clearly defined, because they know what they expect from their future car. What can rely on their case need not reported? It can be associated with individual seller who will advise, will present the most interesting offer, and above all provide professional support. Because customers always dream about something "extra", in marketing, there is also such a concept as the needs of enjoyable. In the case of the already mentioned need for such cars may be expressed desire to vehicle equipment with additional gadgets - useless, but to make driving easier and more enjoyable task. Also known are the needs of discrete, which usually rely on the fact that customers want to create a consumer-conscious purchasing. A good marketing strategy should take into account all of these needs. Certainly it will bring a lot of benefits to every entrepreneur and make that your customers will perceive the company as a friendly place for any consumer.
